Presence analytics
FortiPresence leverages WiFi probes detected from visitor smartphones and devices to analyze user traffic and derive usage patterns within a physical store. This cloud-based presence analytics platform complements the SD-Branch setup by providing useful retail analytics formulated through data that are collected via the access points. This solution supports all Fortinet wireless access devices and controllers including FortiGate, FortiAPCloud, and FortiWLC.
The information gathered helps retailers analyze questions about:
-
Location: Where and how many customers visit an area?
-
Time: What time of day are customers visiting? How long did they stay?
-
Who: Are they new visitors or recurring visitors?
Ultimately, retailers can use the data to draw conclusions on questions such as:
-
Why does a store gets more visitors?
-
Why did certain visitors stay longer?
-
Why did certain areas of the store have longer dwell times?
This gives retailers more power in determining how they design their stores, position products, schedule employees and more, expanding ROI in each branch.
Presence Dashboard
The Presence Dashboard shows a general overview of store usage based on customizable time intervals and site information, allowing you to drill-down on a site, building, floor, and even an area of a store. Average statistics help summarize important stats for a site, while Visitor, Device, and Site Analytics help drill-down on specific behavior.
Reports
You can build reports to perform visitor, network, device, and site analysis for a particular time period and region. Furthermore, you can compare two sites to determine where one store is doing better than the other.
Location Analytics
FortiPresence Location Analytics provide insights into square footage and customer traffic in a store.
Floor Analytics
Floor Analytics analyze the regions of the store where people are spending the most time. This can be represented based on client device density using heat maps, or based on individual visitor locations using footfall view.
Area Analytics
Area Analytics determine how the foot traffic flows from one area to another.
Captive Portals and Authentication
FortiPresence provides the means to define portals, a form of customized login pages for visitors to connect to your WiFi network. Portals can be mapped to multiple sites, and multiple portals can be created per site.
Supported authentication methods include Portal Login, Social Login and SMS Login. Each FortiGate, FortiAPCloud or FortiWLC controller must be configured as a RADIUS client on FortiPresence, and point to radius.presence.fortinet.com as the RADIUS server. Users will be redirected to the FortiPresence Captive Portal once they connect to the store's available wireless SSID.
Resources
|
Topic |
Description |
|---|---|
| Presence Dashboard | Filter on time intervals and sites, and drill-down on usage patterns through analytic widgets |
| Reports | Discover the different reports available from FortiPresence |
| Location Analytics | Utilize location data to understand your foot traffic |
| Portal Management | Create new portals for logging into your wireless network |
| Configuring Captive Portal | Connect your wireless controller to FortiPresence for Captive Portal authentication |